Philips Market Data Shows Rapid Uptake of LED
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Philips Lighting’s latest market data shows uptake of

LED lighting continues to increase as more New

Zealanders make the switch for better energy

efficiency. That growth is expected to continue as the

price point for this next generation lighting option

continues to reduce.

Philips’ third generation LED bulb range, which is being

released in New Zealand over the coming month, is

even more energy efficient than previous models and is

priced lower. For example, the 13W LED bulb (75W

incandescent bulb equivalent), which is one of the most

popular in Philips’ LED bulb range, now draws 12.5W of

electricity to produce similar light output and has

reduced in price from $24.95 to $19.95.

Compared to incandescent light bulbs the energy

efficiency gains from using LED light bulbs are

significant. Philips LED light bulbs use up to 80% less

energy1 and can last up to 15 times longer than an

incandescent bulb, with a lifetime of up to 15,000


“With lighting making up around 12% of the average

New Zealand home’s electricity bill, converting to

energy efficient lighting is one simple and effective way

to reduce overall energy consumption and cost,

especially with prices for buying LED bulbs having

come down,” says David Procter of Philips Lighting

New Zealand.

 The incentives on consumers to make the switch to

LED for energy efficiency savings are proving

compelling. As a category, all LED bulb sales in New

Zealand supermarkets in the 12 months to the end of

February 2014, are 34 times greater than sales in the

previous year. Philips’ range of LED bulbs has captured

70 percent of that growth, as a result of wider

distribution and its previous reduction in the price of its

LED bulbs in June 2013.

LED bulbs are mercury-free and do not require

consumers to compromise on quality and style as they

produce an instant warm, white, glare-free light and

have been designed to resemble a traditional light bulb.

They are also compatible with most existing light

fittings (screw or bayonet cap sockets) making it

hassle-free to make the switch.

“With LED lighting becoming increasingly accessible to

mainstream consumers and this further reduction in the

cost of Philips’ LED bulb range, we anticipate the trend

for growth in consumer uptake of LED for lighting their

homes to continue,” says David Procter.

Philips Lighting anticipates that at least 50% of global

lighting will be LEDs by as early as 2015, and 75% by

the end of this decade.

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